TREND VIZZ USES MACHINE LEARNING AI TO PREDICT CONSUMER TRENDS UP TO 2 YEARS INTO THE FUTURE, WITH 80-90% ACCURACY.
We overlay significance to differentiate between trends and fads. This enables us to see which products and areas will come to the fore as well as those that will fall away.
Why use AI machine learning?
The profile of a consumers’s buying habits shifts slowly with the influence of technology and information, and this could go unnoticed by manually examining the market. However, those small shifts are detected by Trend Vizz’s algorithms, which continuously monitor historical data, cross-referencing it with emerging trends and products. Overlay significance into that and it is a very powerful tool to enable businesses to capitalise on shifting consumer habits rather than being negatively affected by them.
Demand for new products and categories is increasingly coming from the consumer, so getting sight of that demand is crucial for future profitability. Its not just about seeing these changes coming through, it’s about understanding them in advance so that they can be built into the development process. Trend Vizz is able to accurately predict positive and negative change up to 2 years out.
Technology is delivering ever increasing price transparency, which means that a reliance on pricing alone, to win customers, will ultimately only destroy margin. The market has demonstrated that consumers will still invest into new products and categories if they benefit them. TrendVizz enables brands to create a more personalised and relevant offer for the consumer.
How we can work with you:
Trend Vizz can track some of the key products and areas which are important to your business. This will give you visibility about increases and decreases you are likely to experience in sales; helping you make better decisions about marketing, budgeting and personnel. We build a tailor-based platform around your project to ensure we capture the complete scope of the opportunity, with the insight collated into a monthly or quarterly report.
Be ahead of the curve by getting an insight into new products and areas that will make money for your business in the future. We are matching the intelligence of the data with the ingenuity of our branding and food development team, to create exciting opportunities. If you are a brand or retailer looking to develop your portfolio, get in touch.